Pip Pops Popcorn targets a sociable age group, early teens to mid 20’s, that loves to eat and share food with their friends. They’re social media enthusiasts and know the trends of the week.
Create a packaging solution that has an eye-catching design but also reduces the amount of packaging waste sent to landfills.
The popcorn is popped locally and comes in two sizes, snack and large, which helps reduce the amount of transportation in the production process. No preservatives were used because that harms the environment and people are shifting to find eco-friendly and healthier food alternatives. To capture the concept, I used a playful illustration style to connect with the trendy and sociable target market.
Work in progress: logo + label
Social media ads