The Rise & Shine Foundation specializes in youth mentorship through a soccer program, Captain’s Camp, that helps youths excel as athletes and develop life skills. In addition, they will be branching off to a retreat in the near future.
Create a new logo that encompasses the Foundation, Captain’s Camp, and Retreat, while keeping a rustic and friendly tone.
The main concept is the shield, which expresses the mentorship and safety the leaders provide to the youth. Inside the shield, the mountains represent the co-founder’s career background with the Whitecaps, and the sun rays represent the feeling of starting each day with a positive outlook.
Red: Rustic + Formal
Purple: Mature + Elegant
Notebook, badges, patches, and business cards