Whale Tales cater to a group of late 20’s to 30’s who can appreciate design and enjoys winding down with beer by themselves or with their group of friends.
Create and make a physical label that will stand out from its competitors on the shelves or racks.
To express a sense of relief after a stressful day, I used a playful and whimsical tone with a nautical illustration approach. The style also is meant to appeal to younger adults looking for a sense of nostalgia in their fast moving social media based lives.
Back side of bottle (left)
Social media ad
Initial sketch drawn with pencil + colour variations