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Ada Xu

Ada Xu

Graphic Designer

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EditorialIdentity

Camp Xpress Brand Style Guide

Camp Xpress is a summer youth camp that offers hands on workshops relating to technology, team building, entrepreneur, creative expression, and outdoor activities. The task was to create a logo to further execute the brand through all platforms. Once a logo was determined, the second step was to create a brand guidelines to maintain the brand identity consistency.

Xpress_Logo_Spec_Sheet_Behance

camp-xpress-brand-guidelines-02 camp-xpress-brand-guidelines-03

Check out the full brand guidelines on issuu!

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