The Bistro is a restaurant run by students and instructors at VCC who are looking for an updated logo and take-out menu. Their main focus is promoting their affordable and fresh grab-and-go feature.
Challenge
Create an updated version of their current logo and take-out menu with promotional items to supplement the grab-and-go feature.
Initial sketches
Runner ups
Solution
I chose to use a red arrow to express the quick grab and go food ordered in addition to giving more movement with the flowing typography in ‘Bistro’.
Menu + memo pads
Coasters + tote bag
Social media ads
